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This web page bighorngear.com had the following in the web page, "A lifelong small and big game hunter, fisherman and still enjoys training hunting Labs." Our analyzers saw that the webpage stated " Located in north central Minnesota." The Website also said " On Lake Mille Lacs the walleye capitol. Member of many hunting and wildlife organizations. Allow 4 6 weeks for delivery. Minnesota Department of Natural Resources. The National Wild Turkey Federation. CAMOUFLAGE WOOL HUNTING CLOTHES MADE. TO ORDER FOR BOTH MEN AND WOMEN! See our full line at Silent Predator Website." The website's header had hunting as the most important optimized keyword. It is followed by silent, predator, and woolpower which isn't as highly ranked as hunting. The next words bighorngear.com used was ostersund. jackets was included but could not be understood by search engines.